WHAT IS DIGITAL MARKETING

Digital marketing is a modern marketing term, used for the marketing promotions of products or services. Smach Solutions is a leading digital marketing company in Melbourne, Australia. As a digital marketing agency it is our duty to convert complete digital marketing practices to business growth enhancing actions. Our Digital Marketing team is experienced in market research, building ideas, creative and innovative thinking and experienced in making all into work for business growth.

With the help of digital marketing techniques such as social media marketing, content marketing, and online marketing we can implement successful marketing strategy for your business. Smach solutions is a trusted full – service digital marketing company in Melbourne, and offer a variety of digital marketing services to the client both big and small. We assure our digital marketing services will boost your business and moreover get you the best results on your investment.

01

According to Google’s research, 90% of internet users use search to find local businesses.

There are many factors that need to be taken into consideration as a part of marketing strategy. A solid marketing strategy considers more than just keywords.

Search engine optimization is about more than having a lot of content. It also includes making sure your website is well structured and can affect the development and design. It’s about making sure that you not only have content, but that it’s the right content. Search engines take the quality of content and the structure of a website into consideration when ranking a website.

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02

Benefits of content marketing

More web Traffic

Content marketing can increase traffic to your web site in a number of ways. For example, the contents in your blog can improve your search engine ranking for keywords that are central to your niche, driving more organic search traffic your way.

More Leads

A sequence of social posts and blog content can lead business invisible audience to identify themselves in order to download a piece of valuable content, such as an ebook or white paper, which may generates leads

Drive Sales

Once business have a lead, content marketing can be used to nurture that lead toward a sale. You might use a series of educational emails interspersed with promotional email offers to activate your buyer.

03

Inbound Marketing

When it comes to inbound marketing, All you need is to know your business, know your industry, and know your customer.

  • What are the key performance indicators that business want to measure?
  • What are revenue goals?
  • What is the sales process?
  • What are your competitors doing in regards to content on their website?
  • What are the biggest pain points of customers?
  • What are your customer demographics?
  • What messaging do they respond to most?
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04

Social Media Marketing

There are over 3 billion internet users—and over 2 billion of them have active social media accounts. Popular social platforms have become marketing giants, offering businesses valuable data about their customers and a (mostly) free way to reach them.

Social media marketing presents great opportunities for businesses of all sizes. Marketing through social media gets an immense reach in no time and its comparatively less expensive than other marketing techniques. Business can use social media to:

  • promote the name of brand and business
  • tell customers about goods and services
  • find out what customers think of your business
  • attract new customers
  • build stronger relationships with existing customers.

Key Social Media services are : Facebook, Twitter, Youtube, Blogs, coupon sites, online photo sharing services, location based marketing sites, customer review sites.

05

Pay-Per-Click (PPC)

Pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “software service,” our ad might show up in the very top spot on the Google results page.

Every time your ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $1 for a click, but the click results in a $100 sale, then we’ve made it.

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06

Marketing Automation

Use email, web banner ads, landing pages, testimonial videos, curriculum outlines, social posts and other content to raise awareness and drive customer interest towards sales.

Our Features

  • Define your Digital Marketing Strategy
  • Optimize search engine to rank your website on the resultInnovative application
  • Capture more leads
  • Increase traffic to the website
  • Measure Marketing strategy
  • Attain marketing goal with an affordable solution